Dental clinic
Appointment bookings
Form simplification, trust elements, callback widget, and CTA rewrite.
- Form conversion2.1%5.8%
- Monthly bookings~12~34
- Cost per lead38€14€
Period: 3 weeks
SEO since 2004
Conversion optimization in Estonia
More clients - from the same traffic
I improve UX, forms, and decision triggers so more visitors become leads. No full redesign required.
- Audit with specific conversion blockers
- Form, CTA, and page structure optimization
- Widgets: callback, chat, timer, quiz
- Trust blocks: reviews, proofs, guarantees
- Typical conversion growth: +80-200%
5.0 - Dental clinic
"Booking form conversion increased from 2.1% to 5.8%. Website appointments tripled."
Google Partner
10+ years of experience
What we improve
End-to-end conversion work
Conversion depends on many connected elements. We optimize the whole decision flow.
Design and UX
Visual hierarchy, CTA focus, readability, mobile clarity.
- Hero restructuring
- Headline hierarchy
- CTA visibility
- Mobile UX
Lead forms
Reduce friction, improve completion rate, increase lead quality.
- Fewer required fields
- Microcopy
- Objection handling
- Clear next step
Trust and social proof
Remove risk perception at decision points.
- Real reviews
- Client counters
- Brand logos
- Guarantees
Conversion widgets
Deploy only the tools that match your funnel and audience behavior.
- Callback
- Live chat
- Quiz
- Urgency timer
Offer and messaging
Rewrite key blocks around customer outcomes and objections.
- Benefit-first headlines
- Clear offer
- Objection answers
- CTA refinement
Analytics and measurement
Track baseline and uplift with events, goals, and behavior data.
- GA4 goals
- Heatmaps
- Session recordings
- Before/after reports
Widgets
Tools that increase action rate
We select and configure widgets based on your conversion bottlenecks.
+35% leads
Callback
One-click phone request flow.
+28% leads
Live chat
Real-time qualification and objection handling.
+60% conversion
Quiz
Guided funnel with personalized offer handoff.
+40% leads
Price calculator
Upfront estimate to reduce uncertainty.
How CRO work runs
Audit, hypotheses, implementation, measurement
- 01
Audit
UX, copy, forms, mobile flow, speed, analytics, and friction points.
- 02
Prioritized hypotheses
High-impact changes first: CTA, forms, key blocks, trust triggers.
- 03
Implementation
Practical edits and widget rollout without full rebuild.
- 04
Measurement
Before/after tracking in GA4 and behavior tools.
- 05
Iteration
Continuous testing and optimization based on real data.
Client results
Measured outcomes before and after CRO
B2B SaaS
Demo requests
Hero and offer rewrite, shorter form, social proof, and chat rollout.
- Landing conversion1.4%3.9%
- Demos / month~8~22
- Average session1:202:45
Period: 4 weeks
Legal services
Consultation requests
Trust block and CTA reframing around free consultation intent.
- Consultation conversion0.9%2.7%
- Bounce rate71%48%
- Lead growth-+200%
Period: 2 weeks
Lead Specialist
ADLAB OÜ
20+
years in digital marketing
50+
turnkey projects
1
specialist - 0 middlemen
Vladislav Krivorutsko
Founder of ADLAB · SEO Strategist · Google Ads Specialist
I have worked in digital marketing since 2004, and on the Estonian market since 2017. At ADLAB, I personally handle every project with no outsourcing and no template solutions.
Each strategy is built around a specific business, market, and goals. I personally run the audit, build the strategy, set up campaigns, and monitor results from the first call to monthly reporting.
When you work with one specialist, you get full transparency, fast response time, and decisions without unnecessary approvals.
What I Do
- SEO strategy and technical audits
- Google Ads setup and management
- AI business process automation
- AI web development
- Analytics and end-to-end reporting
- SEO for Estonia and neighboring markets
Frequently asked questions
Do I need a full website rebuild?⌄
Usually no. Most conversion gains come from focused improvements to existing pages.
How quickly can results appear?⌄
Initial changes can go live in 1-2 weeks. Statistically meaningful conversion uplift is often visible in 3-6 weeks.
What are conversion widgets?⌄
Tools that increase decision speed: callback, chat, quiz, urgency timer, social proof notifications.
Do I need high traffic for CRO?⌄
500-1000+ monthly visitors gives stronger test confidence. With lower traffic we prioritize expert audit and heuristic improvements.
How much does CRO cost?⌄
Audit from 150€, implementation from 300€, continuous optimization from 200€/month.
Do you only consult or also implement?⌄
Both options are available: audit-only or full implementation support.
Get a Proposal
I will review your project and suggest a growth strategy
Leave a request and I will contact you personally, ask a few questions about your business, and prepare a specific proposal. No generic sales decks.
- Reply within 2 hours
- No obligations or hidden terms
- Free 30-minute consultation