SEO process stages: what happens and in what order
The SEO process stages in order: audit, keyword research, site structure, technical fixes, content and links, measurement. What each stage does and what the client actually gets.
August 25, 2026Read
ADLAB Blog
Tested in practice
SEO, advertising, web development and automation - I only write about what I have tested on my own and client projects.
404, 410 or redirect: what deleted pages should return
You deleted a page — what should its URL return? I explain the difference between 404, 410 and a 301 redirect, when each one fits, and why soft 404s and homepage redirects hurt.
August 21, 2026Read
Duplicate Content: How to Find and Fix Duplicate Pages
Duplicate content splits your ranking signals and wastes crawl budget. Here is where duplicate pages come from, how to find them in Search Console and what to consolidate them with.
August 20, 2026Read
Sitemap.xml and robots.txt: what belongs in each
Sitemap.xml and robots.txt solve different problems and get confused constantly. What belongs in your sitemap, what to block in robots.txt and which mistakes cost you indexing.
August 16, 2026Read
Orphan Pages: How to Find Pages With No Internal Links
An orphan page has no internal links pointing to it. Here is why that hurts SEO, how to find orphan pages with a crawler, sitemap and Search Console, and what to do with them.
August 12, 2026Read
Keyword Cannibalization: How to Find and Fix It
Keyword cannibalization is when several pages compete for one query. How to spot it in Search Console, tell it apart from a false alarm, and what to do next.
August 10, 2026Read
Internal Linking: How to Distribute Weight Between Pages
How internal linking actually works: where internal weight comes from, which links pass it, how to choose anchor text and which mistakes eat half of the effect.
August 8, 2026Read
How to build site structure from keyword research
How to turn keyword clusters into a working site structure: which pages to create, how many levels to use, and what to lock into your URLs and menu.
August 4, 2026Read
Keyword clustering: how to group keywords into pages
Keyword clustering, also called keyword grouping: what to group keywords by, how many belong in one cluster, when to split it, and worked examples.
August 2, 2026Read
What Is Keyword Research and Why SEO Starts With It
I explain in plain terms what keyword research is, why your business needs it, what steps it involves and why every SEO campaign starts with building a keyword map.
July 28, 2026Read
AEO vs GEO: What Is the Difference and Are They the Same
AEO (Answer Engine Optimization) vs GEO — I break down how the two terms differ, where they get confused, and why in practice they are two emphases of one job. No marketing fog, straight to the point.
July 27, 2026Read
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