Google Ads in Estonia

Google Search Ads - qualified leads fast

I build and optimize campaigns that bring real customers, not wasted spend. Direct work in your own Google Ads account.

  • Campaign launch in 24-48 hours
  • Search, Display, and Performance Max campaigns
  • Remarketing and audience strategy
  • 30-50% lower cost per lead
  • Monthly reporting: clicks, leads, ROI
5.0 - Lähijurist OÜ

"Cost per lead dropped from 45€ to 12€ in two months. Lead volume increased 3x."

Send a request

Google Partner
10+ years of experience
24h
to launch first campaign
10x
average client ROI
-50%
cost per lead reduction

Why clients work with me

Google Ads management focused on qualified leads and controlled CPL

Fast launch

Campaign setup and first traffic in as little as 24 hours.

Precise targeting

Geo, intent, and audience targeting tuned to your business goals.

Business-specific strategy

No templates. Campaign structure built around your niche and funnel.

Budget efficiency

Continuous optimization to reduce lead cost and improve conversion quality.

Need stable lead flow from Google Ads?

I will audit your current setup or launch campaigns from scratch with clear KPI targets and reporting.

How work is structured

From kickoff to stable lead flow

  1. 01

    Business and competitor analysis

    We define KPI targets, acceptable CPL, and demand segments.

  2. 02

    Account architecture

    Campaigns, ad groups, negatives, extensions, and targeting logic.

  3. 03

    Ads and creatives

    Message testing from day one with conversion-focused copy.

  4. 04

    Launch and early optimization

    Daily monitoring in the first weeks for bids, search terms, and conversions.

  5. 05

    Reporting and scaling

    Monthly reports with spend, CPL, ROAS, and next optimization plan.

Case studies

Real outcomes for Estonian businesses

Lähijurist OÜ

Legal services

Rebuilt campaign structure, tightened negatives, and deployed RSA testing.

  • Cost per lead45€12€
  • Leads per month1138
  • CTR2.1%6.8%

Period: 2 months

Building materials store

E-commerce

Performance Max + Search + dynamic remarketing with feed improvements.

  • ROAS180%640%
  • Transactions / month34121
  • Ad spend1200€1200€

Period: 4 months

Dental clinic

Healthcare

New account launch with geo segmentation and landing page A/B tests.

  • Appointments / month047
  • CPL-19€
  • Schedule utilization40%87%

Period: 3 months

Tools

Professional stack for paid acquisition

Google Ads

Search, Display, Performance Max

Google Analytics 4

Conversion and attribution analysis

Google Tag Manager

Event tracking and setup

Looker Studio

Transparent client reporting

Google Merchant Center

Product ads and shopping feed

Keyword Planner

Intent and query research

Hotjar

Behavior insights and UX signals

Optmyzr

Optimization automation

ADLAB vs typical ad agencies

Why direct specialist work often performs better

CriterionADLABAgencies
Direct specialist communication
Budget stays in your own account
Transparent reporting
Fixed fee, no % of ad spend
Frequent weekly optimization
Continuous ad testing

Google Ads plans

Transparent pricing with no hidden fees.

VAT 24% applies to all prices

Launch

250€/ month

Fast paid traffic start for small businesses

  • Account setup
  • Up to 2 campaigns
  • Keyword research
  • Ad copywriting
  • Basic analytics report
Popular

Scale

500€/ month

Optimization and growth for stable lead flow

  • Everything in Launch
  • Up to 5 campaigns
  • Remarketing and audiences
  • A/B ad testing
  • Bid and budget optimization
  • Weekly optimization

Maximum

900€/ month

Full management for maximum ROI

  • Everything in Scale
  • No strict campaign limit
  • Performance Max
  • Shopping ads where relevant
  • CRM integration
  • Priority support
  • Live KPI dashboard

Minimum collaboration period is 3 months. One-time optimization of existing campaigns is 400€.

Prices do not include ad spend.

Request a custom estimate

Lead Specialist

Vladislav Krivorutsko - Founder of ADLAB
ADLAB OÜ
20+
years in digital marketing
50+
turnkey projects
1
specialist - 0 middlemen

Vladislav Krivorutsko

Founder of ADLAB · SEO Strategist · Google Ads Specialist

I have worked in digital marketing since 2004, and on the Estonian market since 2017. At ADLAB, I personally handle every project with no outsourcing and no template solutions.

Each strategy is built around a specific business, market, and goals. I personally run the audit, build the strategy, set up campaigns, and monitor results from the first call to monthly reporting.

When you work with one specialist, you get full transparency, fast response time, and decisions without unnecessary approvals.

What I Do

  • SEO strategy and technical audits
  • Google Ads setup and management
  • AI business process automation
  • AI web development
  • Analytics and end-to-end reporting
  • SEO for Estonia and neighboring markets

Frequently asked questions

How much does Google Ads management cost?
Two parts: management fee (from 250€/month) and your own ad budget paid directly to Google.
When do first leads usually appear?
Clicks start on launch day. Leads often appear within 48-72 hours. Stable performance typically forms within 4-8 weeks.
What is the minimum ad budget?
Recommended starting budget is 300-500€/month for Search. Lower budgets can produce unstable learning.
Do you have access to my ad spend funds?
No. The account belongs to you and you control all payments.
How do you report results?
Monthly Looker Studio reports with spend, clicks, conversions, CPL, ROAS, and action plan.
Can you optimize existing campaigns?
Yes. I audit current setup, identify waste, rebuild structure, and usually reduce CPL within the first month.

Get a Proposal

I will review your project and suggest a growth strategy

Leave a request and I will contact you personally, ask a few questions about your business, and prepare a specific proposal. No generic sales decks.

  • Reply within 2 hours
  • No obligations or hidden terms
  • Free 30-minute consultation

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