Lähijurist OÜ
Legal services
Rebuilt campaign structure, tightened negatives, and deployed RSA testing. Takeaway: controlled search intent can grow lead volume without raising CPL.
- Cost per lead45€12€
- Leads per month1138
- CTR2.1%6.8%
Period: 2 months
SEO since 2004
Google Ads in Estonia
Google Ads services in Estonia - setup, management, and measurable leads
I set up and manage Google Ads campaigns in your own account. Management fee starts from 250€/month, and ad spend is paid separately to Google.
- Campaign setup and launch in 24-48 hours
- Search, Display, and Performance Max campaigns
- Remarketing and audience strategy
- CPL reduction through ongoing optimization
- Monthly reporting: spend, leads, CPL, and ROAS
5.0 - Lähijurist OÜ
"Cost per lead dropped from 45€ to 12€ in two months. Lead volume increased 3x."
Google Partner
10+ years of experience
24h
to launch first campaign
10x
average client ROI
-50%
cost per lead reduction
Why clients work with me
Google Ads services focused on setup quality, campaign management, and controlled CPL
Google Ads setup
Account structure, keywords, ads, negatives, extensions, and launch checks prepared for clean traffic.
Campaign management
Search terms, bids, budgets, ads, and audiences are optimized regularly around leads and CPL.
Existing account audit
Tracking, wasted spend, campaign structure, and landing page issues are reviewed before scaling.
Performance Max and remarketing
Performance Max, Display, and remarketing are used where they fit the funnel and budget.
Need stable lead flow from Google Ads?
I will audit your current setup or launch campaigns from scratch with clear KPI targets and reporting.
How work is structured
From kickoff to stable lead flow
- 01
Business, competitor, and account audit
We define KPI targets, acceptable CPL, demand segments, and current account issues if campaigns already exist.
- 02
Account architecture
Campaigns, ad groups, negatives, extensions, targeting logic, and GA4/GTM conversion tracking.
- 03
Ads and creatives
Message testing from day one with conversion-focused copy.
- 04
Launch and early optimization
First clicks can start on launch day; stable performance usually needs 4-8 weeks of bid, search term, and conversion optimization.
- 05
Reporting and scaling
Monthly reports with spend, CPL, ROAS, and next optimization plan.
Case studies
Real outcomes for Estonian businesses
Building materials store
E-commerce
Performance Max + Search + dynamic remarketing with feed improvements. Takeaway: e-commerce Google Ads works best when feed quality and search intent are managed together.
- ROAS180%640%
- Transactions / month34121
- Ad spend1200€1200€
Period: 4 months
Dental clinic
Healthcare
New account launch with geo segmentation and landing page A/B tests. Takeaway: local service campaigns need tight geography, tracking, and landing page testing.
- Appointments / month047
- CPL-19€
- Appointment calendar utilization40%87%
Period: 3 months
Google Ads projects
Real websites for which I have set up and managed Google Ads campaigns
1 / 5
Moving, waste removal
SEOGoogle AdsWeb
Moving, waste removal
SEOGoogle AdsWeb
Moving, waste removal
SEOGoogle AdsWeb
Finance, bank
SEOGoogle Ads
Loans
SEOGoogle Ads
Loans
SEOGoogle Ads
Tools
Professional stack for paid acquisition
Google Ads
Search, Display, Performance Max, and remarketing management
Google Analytics 4
Conversion tracking and attribution analysis
Google Tag Manager
GA4 events, form tracking, and conversion setup
Looker Studio
Transparent reporting for spend, leads, CPL, and ROAS
Google Merchant Center
Product ads and shopping feeds for e-commerce
Keyword Planner
Intent and query research
Hotjar
Behavior insights and UX signals
Optmyzr
Automation checks under specialist control
ADLAB vs typical ad agencies
Google Ads management with direct specialist communication and transparent costs
| Criterion | ADLAB | Agencies |
|---|---|---|
| Direct specialist communication | ||
| Ad spend stays in your own account | ||
| Transparent reporting on spend, leads, CPL, and ROAS | ||
| Fixed fee, no % of ad spend | ||
| Frequent weekly optimization | ||
| Continuous ad testing |
Google Ads plans
Management fee from 250€/month. Ad spend is paid separately to Google in your own account.
VAT 24% applies to all prices
Launch
250€/ month
Fast paid traffic start for small businesses
- Account setup
- Up to 2 campaigns
- Keyword research
- Ad copywriting
- Basic analytics report
Popular
Scale
500€/ month
Optimization and growth for stable lead flow
- Everything in Launch
- Up to 5 campaigns
- Remarketing and audiences
- A/B ad testing
- Bid and budget optimization
- Weekly optimization
Maximum
900€/ month
Full management for maximum ROI
- Everything in Scale
- Campaign structure scaled to your account
- Performance Max
- Shopping ads where relevant
- CRM integration
- Priority support
- Live KPI dashboard
Minimum collaboration period is 3 months. One-time optimization of existing campaigns is 400€.
Prices do not include ad spend. Recommended starting ad budget: 300-500€/month.
Lead Specialist
ADLAB OÜ
20+
years in digital marketing
50+
turnkey projects
1
specialist - 0 middlemen
Voice communication
Russian onlyCorrespondence
Any languageVladislav Krivorutsko
Founder of ADLAB · SEO Strategist · Google Ads Specialist
I have worked in digital marketing since 2004, and on the Estonian market since 2017. At ADLAB, I personally handle every project with no outsourcing and no template solutions.
Each strategy is built around a specific business, market, and goals. I personally run the audit, build the strategy, set up campaigns, and monitor results from the first call to monthly reporting.
When you work directly with the founder, you get full transparency, fast response time, and decisions without unnecessary approvals.
What I Do
- SEO strategy and technical audits
- Google Ads setup and management
- AI business process automation
- AI web development
- Analytics and end-to-end reporting
- SEO for Estonia and neighboring markets
Frequently asked questions
How much do Google Ads services cost?⌄
Google Ads services start with a management fee from 250€/month. Ad spend is paid separately to Google in your own Google Ads account.
What ad budget should I start with?⌄
A practical starting ad budget for Search campaigns is usually 300-500€/month. Lower budgets can work, but learning and lead flow are less stable.
What is included in Google Ads setup?⌄
Setup includes account structure, keyword research, campaign settings, ad copy, negatives, extensions, conversion tracking with GA4/GTM, and launch checks.
What is included in ongoing campaign management?⌄
Management includes search term review, bid and budget optimization, ad testing, audience work, remarketing, Performance Max tuning where relevant, and monthly reporting.
Can you audit an existing Google Ads account?⌄
Yes. I audit tracking, campaign structure, wasted spend, search terms, landing pages, and reporting before rebuilding or optimizing the account.
When will I see first clicks and leads?⌄
First clicks can start on launch day. Early leads often appear within days, while stable performance usually takes 4-8 weeks of optimization.
Get a Proposal
I will review your project and suggest a growth strategy
Leave a request and I will contact you personally, ask a few questions about your business, and prepare a specific proposal. No generic sales decks.
- Reply within 2 hours
- No obligations or hidden terms
- Free 30-minute consultation