Lähijurist OÜ
Legal services
Rebuilt campaign structure, tightened negatives, and deployed RSA testing.
- Cost per lead45€12€
- Leads per month1138
- CTR2.1%6.8%
Period: 2 months
Google Ads in Estonia
I build and optimize campaigns that bring real customers, not wasted spend. Direct work in your own Google Ads account.
"Cost per lead dropped from 45€ to 12€ in two months. Lead volume increased 3x."
Google Ads management focused on qualified leads and controlled CPL
Campaign setup and first traffic in as little as 24 hours.
Geo, intent, and audience targeting tuned to your business goals.
No templates. Campaign structure built around your niche and funnel.
Continuous optimization to reduce lead cost and improve conversion quality.
I will audit your current setup or launch campaigns from scratch with clear KPI targets and reporting.
From kickoff to stable lead flow
We define KPI targets, acceptable CPL, and demand segments.
Campaigns, ad groups, negatives, extensions, and targeting logic.
Message testing from day one with conversion-focused copy.
Daily monitoring in the first weeks for bids, search terms, and conversions.
Monthly reports with spend, CPL, ROAS, and next optimization plan.
Real outcomes for Estonian businesses
Lähijurist OÜ
Legal services
Rebuilt campaign structure, tightened negatives, and deployed RSA testing.
Period: 2 months
Building materials store
E-commerce
Performance Max + Search + dynamic remarketing with feed improvements.
Period: 4 months
Dental clinic
Healthcare
New account launch with geo segmentation and landing page A/B tests.
Period: 3 months
Professional stack for paid acquisition
Google Ads
Search, Display, Performance Max
Google Analytics 4
Conversion and attribution analysis
Google Tag Manager
Event tracking and setup
Looker Studio
Transparent client reporting
Google Merchant Center
Product ads and shopping feed
Keyword Planner
Intent and query research
Hotjar
Behavior insights and UX signals
Optmyzr
Optimization automation
Why direct specialist work often performs better
| Criterion | ADLAB | Agencies |
|---|---|---|
| Direct specialist communication | ||
| Budget stays in your own account | ||
| Transparent reporting | ||
| Fixed fee, no % of ad spend | ||
| Frequent weekly optimization | ||
| Continuous ad testing |
Transparent pricing with no hidden fees.
VAT 24% applies to all prices
Fast paid traffic start for small businesses
Optimization and growth for stable lead flow
Full management for maximum ROI
Minimum collaboration period is 3 months. One-time optimization of existing campaigns is 400€.
Prices do not include ad spend.
Lead Specialist

Founder of ADLAB · SEO Strategist · Google Ads Specialist
I have worked in digital marketing since 2004, and on the Estonian market since 2017. At ADLAB, I personally handle every project with no outsourcing and no template solutions.
Each strategy is built around a specific business, market, and goals. I personally run the audit, build the strategy, set up campaigns, and monitor results from the first call to monthly reporting.
When you work with one specialist, you get full transparency, fast response time, and decisions without unnecessary approvals.
What I Do
Get a Proposal
Leave a request and I will contact you personally, ask a few questions about your business, and prepare a specific proposal. No generic sales decks.