ADLAB · motion graphics
I make short videos from graphics, text, interfaces, diagrams and 3D, with music and voiceover. I show how to order a service, explain a process, present numbers and announcements. There is no filming and no people on screen: everything is drawn and animated.
What motion graphics is and which videos I make
The main video of this page: what exactly you get, what it looks like and what it is good for.
What it is
Motion graphics is the animation of text, icons, interfaces, diagrams, numbers and stylised 3D scenes, put together as a video with sound. There are no actors, camera or set: every frame is drawn and calculated.
That is why such a video can show what a camera cannot: clicks through an interface that is not live yet, a route on a map, a cut-away of a part, numbers growing before your eyes. And it cannot show what is filmed: a real person, a real office, a conversation.
Examples
Six kinds. Pick a kind to see its examples, or open all videos in a row.
A cursor walks through three booking steps: service, time, confirmation. In the finale the card turns three-dimensional. One video exists in three languages: the voice and captions change, the scene stays the same.
26 s · 16:9 · Voiceover: Estonian
The services menu, the order button, the request form and the confirmation. The interface is redrawn from the real site; the form holds test data that is labelled on screen.
28 s · 16:9 · Voiceover: Estonian
A video from the home page of raviinfo.ee: a query in the search box, a list of providers, waiting times by hospital. From my own project; the player has Estonian subtitles.
21 s · 16:9 · Voiceover: Estonian
A four-step guide for a service company: power, filter, casing, drain. Flat illustration, with the camera and the transition changing every two or three scenes.
51 s · 16:9 · Voiceover: Estonian
One form moves through four steps: name, founder, capital, filing with the register, and a stamp at the end. General information without deadlines or prices, marked as not legal advice.
38 s · 16:9 · Voiceover: Estonian
Two prices and the gap between them, leverage as a lever with two equal arrows, a risk warning. No growth charts and no promises of income. A format sample for a regulated niche.
32 s · 16:9 · Voiceover: Estonian
Animated text: the words clinic, doctor, test and medicine, then the questions how much it costs and how long you wait. A video from my own project raviinfo.ee, with Estonian subtitles in the player.
25 s · 16:9 · Voiceover: Estonian
A year-end summary on made-up data: one main number, twelve months as columns, a comparison with last year, four metric cards. The figures are invented and labelled as such on screen.
28 s · 16:9 · Voiceover: Estonian
A service area on a map: a truck drives through the towns, takes a ferry to the island, and at the end the whole country lights up. Suits carriers, couriers and tradespeople who travel to clients.
23 s · 16:9 · Voiceover: Estonian
Freight in stylised 3D: pallets are loaded, the route runs through the cities, an order tracking panel shows statuses. No deadlines or prices on screen.
21 s · 16:9 · Voiceover: Estonian
A brake disc blueprint is drawn in lines and turns three-dimensional, followed by three signs that the brakes need a look. The wording stays cautious: «may be a sign».
29 s · 16:9 · Voiceover: Estonian
Sliders for amount and term, the monthly payment, the total cost and the annual percentage rate on a made-up example. The risk warning stays on screen. A format sample for a regulated niche.
26 s · 9:16 · Voiceover: Estonian
A vertical teaching video for Reels, Shorts and stories. Words on screen are the main characters; every mistake gets its own illustration and its own way of showing the text.
28 s · 9:16 · Voiceover: Estonian
A driving-school quiz: three questions about road signs, a timer, an answer with an explanation. The signs are drawn in code. The client checks the wording before publishing.
34 s · 9:16 · Voiceover: Estonian
A teaching video on crypto wallet safety: rules for keeping a seed phrase, with placeholders instead of words on screen. The risk warning stays in frame. A format sample for a regulated niche.
24 s · 9:16 · Voiceover: Estonian
An original mascot for a children's dental clinic: comic captions, foam, sparkle, and the advice to brush twice a day. No voiceover, only music and sound effects, so it fits stories.
21 s · 9:16 · Voiceover: none, music and sound only
Use cases
Typical tasks, the kind of video for each, and an example you can play on this page.
Explain a service or give instructions
Explainer · 16:9, 30–60 s
How to look after an air conditionerShow how to book or order
Interface demo · 16:9 or 9:16, 25–35 s
Online booking in three clicksA video for a website home page
Interface demo · 16:9, 20–30 s
How to order a service on adlab.eeA teaching short for Reels and YouTube Shorts
Text and shorts · 9:16, 20–35 s
5 mistakes on a company websiteYear-end results and metrics for clients
Numbers and maps · 16:9, 25–30 s
Our year in numbersShow a service area
Numbers and maps · 16:9, 20–25 s
We deliver across EstoniaAn ad for a service or product on YouTube
3D and diagrams · 16:9, 20–30 s
Cargo on the moveA mascot for children and families
Character · 9:16, about 20 s
The tooth fairyVoice and languages
The scene is built once; after that the text and the voice change. The example on this page is online booking in three languages with an ET, RU, EN switch. Each version has its own voice and its own captions, and the animation is the same.
The voice is synthesised; there is no live narrator. Estonian voiceover sounds natural, but a narrator sometimes mispronounces brand names and rare words, so the finished video has to be listened to before it is published. I regenerate such places.
Some videos have no voice at all: only music and sound, like the mascot.
One video, three languages
Online booking in Estonian, Russian and English: the scene is the same, the voice and the text change. The video runs 26–27 seconds.
Four steps from the task to the finished files
You name the goal of the video, where it will run (website, YouTube, Reels), the language, and a link to the site or interface to show. You send the figures and the wording that must stay exact.
I write the text of the video and a plan of scenes: what is on screen, what is heard, which music goes where. We agree the script before assembly.
Graphics, animation, voiceover, music and sound effects. I check the frames and the sound until the video holds together.
You watch the whole video and say what to change: words, numbers, pace. I make the edits and hand over the files: the full video, lighter versions for a website, and a poster image.
Limits
Not for you if you need a video with your team, a customer testimonial or an event report. That needs a camera operator; I can make animated inserts for such a video.
Loans, forex, crypto services and gambling are advertised under strict rules. The examples on this page marked «format sample» show how to lay out warnings and numbers. Checking the text, the terms and the mandatory warnings stays with the client or the client's lawyer.
Vladislav Krivorutško
Founder of ADLAB · SEO Strategist · Google Ads Specialist
I have worked in digital marketing since 2004, and on the Estonian market since 2017. At ADLAB, I personally handle every project with no outsourcing and no template solutions.
Each strategy is built around a specific business, market, and goals. I personally run the audit, build the strategy, set up campaigns, and monitor results from the first call to monthly reporting.
When you work directly with the founder, you get full transparency, fast response time, and decisions without unnecessary approvals.
What I Do
Order a video
Write where the video will run, how long it should be and which language the voiceover needs. If you have a website or a brand book, send the link. I reply with questions and a price for your task.
