AEO (Answer Engine Optimization) vs GEO — I break down how the two terms differ, where they get confused, and why in practice they are two emphases of one job. No marketing fog, straight to the point.
GEO vs SEO — I compare the goals, metrics and tactics of both approaches and show where they overlap and where they diverge. Spoiler: choosing one over the other is usually unnecessary, they complement each other.
Generative Engine Optimization (GEO) is optimizing to be cited in AI answers: ChatGPT, Google AI Overviews, Perplexity, Gemini. I break down how GEO differs from SEO mechanically and which metrics to track.
