Website migration checklist: how not to lose traffic
Moving to a new CMS, domain or URL structure. I break down what actually breaks, how to build the redirect map and what to check in the first two weeks after the switch.
September 5, 2026Read
Crawl Budget: When It Actually Matters
Crawl budget is not most websites' problem. Here is how to tell whether Googlebot really cannot keep up with your site, and what actually fixes it.
September 1, 2026Read
Keyword Research in Estonian Without Speaking It
How to build an Estonian keyword list without speaking the language: where native phrasings come from, what cases and compounds break, and how to validate keywords in the SERP.
August 29, 2026Read
SEO process stages: what happens and in what order
The SEO process stages in order: audit, keyword research, site structure, technical fixes, content and links, measurement. What each stage does and what the client actually gets.
August 25, 2026Read
404, 410 or redirect: what deleted pages should return
You deleted a page — what should its URL return? I explain the difference between 404, 410 and a 301 redirect, when each one fits, and why soft 404s and homepage redirects hurt.
August 21, 2026Read
Duplicate Content: How to Find and Fix Duplicate Pages
Duplicate content splits your ranking signals and wastes crawl budget. Here is where duplicate pages come from, how to find them in Search Console and what to consolidate them with.
August 20, 2026Read
Sitemap.xml and robots.txt: what belongs in each
Sitemap.xml and robots.txt solve different problems and get confused constantly. What belongs in your sitemap, what to block in robots.txt and which mistakes cost you indexing.
August 16, 2026Read
Orphan Pages: How to Find Pages With No Internal Links
An orphan page has no internal links pointing to it. Here is why that hurts SEO, how to find orphan pages with a crawler, sitemap and Search Console, and what to do with them.
August 12, 2026Read
Keyword Cannibalization: How to Find and Fix It
Keyword cannibalization is when several pages compete for one query. How to spot it in Search Console, tell it apart from a false alarm, and what to do next.
August 10, 2026Read
Internal Linking: How to Distribute Weight Between Pages
How internal linking actually works: where internal weight comes from, which links pass it, how to choose anchor text and which mistakes eat half of the effect.
August 8, 2026Read
How to build site structure from keyword research
How to turn keyword clusters into a working site structure: which pages to create, how many levels to use, and what to lock into your URLs and menu.
August 4, 2026Read