Redirect chains: how to find and fix them
A redirect chain is several 301s in a row before the real page. What Google does with it, where chains come from and how to find every one on your site.
October 12, 2026Read
Click depth: how many clicks from the homepage is fine
Google never published the three-click rule. Here is how click depth differs from URL depth, how to measure it with a crawler and which pages actually need lifting.
September 21, 2026Read
Website migration checklist: how not to lose traffic
Moving to a new CMS, domain or URL structure. I break down what actually breaks, how to build the redirect map and what to check in the first two weeks after the switch.
September 5, 2026Read
Crawl Budget: When It Actually Matters
Crawl budget is not most websites' problem. Here is how to tell whether Googlebot really cannot keep up with your site, and what actually fixes it.
September 1, 2026Read
SEO process stages: what happens and in what order
The SEO process stages in order: audit, keyword research, site structure, technical fixes, content and links, measurement. What each stage does and what the client actually gets.
August 25, 2026Read
Sitemap.xml and robots.txt: what belongs in each
Sitemap.xml and robots.txt solve different problems and get confused constantly. What belongs in your sitemap, what to block in robots.txt and which mistakes cost you indexing.
August 16, 2026Read
Orphan Pages: How to Find Pages With No Internal Links
An orphan page has no internal links pointing to it. Here is why that hurts SEO, how to find orphan pages with a crawler, sitemap and Search Console, and what to do with them.
August 12, 2026Read
Keyword Cannibalization: How to Find and Fix It
Keyword cannibalization is when several pages compete for one query. How to spot it in Search Console, tell it apart from a false alarm, and what to do next.
August 10, 2026Read
What Is Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is optimizing to be cited in AI answers: ChatGPT, Google AI Overviews, Perplexity, Gemini. I break down how GEO differs from SEO mechanically and which metrics to track.
July 27, 2026Read
How Long Until SEO Results, and What Happens Month by Month
How long until SEO results: first shifts in 2–3 months, visible traffic in 4–6, a steady flow of leads in 6–12. I break down what happens month by month and what the timeline depends on.
July 24, 2026Read
Niche Teardown: Estonian Casino Affiliate Sites
I took apart 10 sites in the niche: 96 pages, 27 page types, 197 sections, 1,288 elements. What the leaders share, where they fail, and what nobody has.
July 19, 2026Read