Tag

Tag: E-commerce

3 articles

404, 410 or redirect: what deleted pages should return

You deleted a page — what should its URL return? I explain the difference between 404, 410 and a 301 redirect, when each one fits, and why soft 404s and homepage redirects hurt.

August 21, 2026Read

SEO Technical SEO E-commerce

Duplicate Content: How to Find and Fix Duplicate Pages

Duplicate content splits your ranking signals and wastes crawl budget. Here is where duplicate pages come from, how to find them in Search Console and what to consolidate them with.

August 20, 2026Read

SEO Case E-commerce Estonia

SEO for an Estonian furniture e-commerce site: 3x traffic growth

2017 case study: I grew a legacy furniture store from 2,000 to 6,000 monthly visitors and reached top market visibility in Google.

December 1, 2017Read