Faceted Navigation: Which Filter Combinations to Index
Six filters with five values each give one category 46,655 addresses. Here is how I decide which filter combinations to open for indexing and what to close the rest with.
October 5, 2026Read
Pagination and SEO: how to set it up in a catalogue
Google no longer uses rel=next/prev and asks you not to canonicalise page two to page one. Three ways to show a product list, and what the crawler sees of each.
September 28, 2026Read
404, 410 or redirect: what deleted pages should return
You deleted a page — what should its URL return? I explain the difference between 404, 410 and a 301 redirect, when each one fits, and why soft 404s and homepage redirects hurt.
August 21, 2026Read
Duplicate Content: How to Find and Fix Duplicate Pages
Duplicate content splits your ranking signals and wastes crawl budget. Here is where duplicate pages come from, how to find them in Search Console and what to consolidate them with.
August 20, 2026Read
SEO for an Estonian furniture e-commerce site: 3x traffic growth
2017 case study: I grew a legacy furniture store from 2,000 to 6,000 monthly visitors and reached top market visibility in Google.
December 1, 2017Read