Website migration checklist: how not to lose traffic
Moving to a new CMS, domain or URL structure. I break down what actually breaks, how to build the redirect map and what to check in the first two weeks after the switch.
September 5, 2026Read
Crawl Budget: When It Actually Matters
Crawl budget is not most websites' problem. Here is how to tell whether Googlebot really cannot keep up with your site, and what actually fixes it.
September 1, 2026Read
404, 410 or redirect: what deleted pages should return
You deleted a page — what should its URL return? I explain the difference between 404, 410 and a 301 redirect, when each one fits, and why soft 404s and homepage redirects hurt.
August 21, 2026Read
Duplicate Content: How to Find and Fix Duplicate Pages
Duplicate content splits your ranking signals and wastes crawl budget. Here is where duplicate pages come from, how to find them in Search Console and what to consolidate them with.
August 20, 2026Read
Sitemap.xml and robots.txt: what belongs in each
Sitemap.xml and robots.txt solve different problems and get confused constantly. What belongs in your sitemap, what to block in robots.txt and which mistakes cost you indexing.
August 16, 2026Read
Orphan Pages: How to Find Pages With No Internal Links
An orphan page has no internal links pointing to it. Here is why that hurts SEO, how to find orphan pages with a crawler, sitemap and Search Console, and what to do with them.
August 12, 2026Read
Keyword Cannibalization: How to Find and Fix It
Keyword cannibalization is when several pages compete for one query. How to spot it in Search Console, tell it apart from a false alarm, and what to do next.
August 10, 2026Read
Internal Linking: How to Distribute Weight Between Pages
How internal linking actually works: where internal weight comes from, which links pass it, how to choose anchor text and which mistakes eat half of the effect.
August 8, 2026Read
Programmatic SEO in 2026: How to Do It Right
Programmatic SEO in 2026 after Google's March and June spam updates: how to scale pages via templates and databases without triggering the scaled content abuse filter. The boundary, and a checklist.
July 27, 2026Read
Does site speed affect Google rankings?
Site speed affects rankings indirectly — through Core Web Vitals, user behaviour and crawling. Here is which metrics actually matter and what to fix first.
July 20, 2026Read
Hreflang: setup, common mistakes and how to check it
How to set up hreflang on a multilingual site, which mistakes break the whole markup at once, and how to verify that Google actually accepted it.
July 20, 2026Read
What Is Technical SEO Optimization, in Plain Words
A jargon-free explanation of technical SEO optimization: what a technical audit covers, why your business needs it and how to tell if your site needs one.
July 20, 2026Read