Hreflang: setup, common mistakes and how to check it
How to set up hreflang on a multilingual site, which mistakes break the whole markup at once, and how to verify that Google actually accepted it.
July 20, 2026Read
Case 2.1.-6/21/4: the data protection precept and how it ended
The Estonian Data Protection Inspectorate precept in case 2.1.-6/21/4: what I violated, what I fixed, and why the case closed with a reprimand.
July 19, 2026Read
Google Ads or SEO: which to start first
What to choose on a limited budget — paid search or organic. I explain when Google Ads goes first, when SEO does, and why launching both at once is usually a mistake.
July 19, 2026Read
Niche Teardown: Estonian Casino Affiliate Sites
I took apart 10 sites in the niche: 96 pages, 27 page types, 197 sections, 1,288 elements. What the leaders share, where they fail, and what nobody has.
July 19, 2026Read
Which language to target for SEO in Estonia
Do you need Estonian or Russian alongside English? I explain how Estonia's search market splits by language and why translating pages almost never works.
July 19, 2026Read
SEO for an Estonian furniture e-commerce site: 3x traffic growth
2017 case study: I grew a legacy furniture store from 2,000 to 6,000 monthly visitors and reached top market visibility in Google.
December 1, 2017Read