Keyword clustering: how to group keywords into pages
Keyword clustering, also called keyword grouping: what to group keywords by, how many belong in one cluster, when to split it, and worked examples.
August 2, 2026Read
What Is Keyword Research and Why SEO Starts With It
I explain in plain terms what keyword research is, why your business needs it, what steps it involves and why every SEO campaign starts with building a keyword map.
July 28, 2026Read
AEO vs GEO: What Is the Difference and Are They the Same
AEO (Answer Engine Optimization) vs GEO — I break down how the two terms differ, where they get confused, and why in practice they are two emphases of one job. No marketing fog, straight to the point.
July 27, 2026Read
GEO vs SEO: What Is the Difference and Do You Have to Choose
GEO vs SEO — I compare the goals, metrics and tactics of both approaches and show where they overlap and where they diverge. Spoiler: choosing one over the other is usually unnecessary, they complement each other.
July 27, 2026Read
Programmatic SEO in 2026: How to Do It Right
Programmatic SEO in 2026 after Google's March and June spam updates: how to scale pages via templates and databases without triggering the scaled content abuse filter. The boundary, and a checklist.
July 27, 2026Read
What Is Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is optimizing to be cited in AI answers: ChatGPT, Google AI Overviews, Perplexity, Gemini. I break down how GEO differs from SEO mechanically and which metrics to track.
July 27, 2026Read
How Long Until SEO Results, and What Happens Month by Month
How long until SEO results: first shifts in 2–3 months, visible traffic in 4–6, a steady flow of leads in 6–12. I break down what happens month by month and what the timeline depends on.
July 24, 2026Read
Does site speed affect Google rankings?
Site speed affects rankings indirectly — through Core Web Vitals, user behaviour and crawling. Here is which metrics actually matter and what to fix first.
July 20, 2026Read
Hreflang: setup, common mistakes and how to check it
How to set up hreflang on a multilingual site, which mistakes break the whole markup at once, and how to verify that Google actually accepted it.
July 20, 2026Read
What Is Technical SEO Optimization, in Plain Words
A jargon-free explanation of technical SEO optimization: what a technical audit covers, why your business needs it and how to tell if your site needs one.
July 20, 2026Read
Why Google Is Not Indexing Your Pages
Why Google is not indexing your pages: what each Search Console status means, the real reasons behind refusals and the order of fixes that works.
July 20, 2026Read
Case 2.1.-6/21/4: the data protection precept and how it ended
The Estonian Data Protection Inspectorate precept in case 2.1.-6/21/4: what I violated, what I fixed, and why the case closed with a reprimand.
July 19, 2026Read